12 Psychological Tricks of Restaurant Menus

Have you ever looked at a menu and became absolutely entranced? The food selection may look so good that you don’t even look at the prices. That is exactly what is engineered to happen. A staggering amount of time and research goes into the creation of restaurant menus, and it isn’t just about aesthetics. Here are just a few ways that restaurants can enhance their menu using simple psychological tricks that add up to big bucks.

1. Less Is MoreA well-designed menu will have a limited choice in each category. Studies have proven that the more options you give consumers, the more anxiety they feel. Keeping it simple will entice them to choose more quickly.

2. Nested PricingOn older menus, you will see the line of dots leading to the end of the page where the price is located. This actually allows a customer to choose the cheapest option easily. Instead, successful restaurants now use nested pricing, where the price is directly after the item description. This puts the guest’s focus…