Three Crucial Elements for Creating a Successful Mobile Ordering Experience

4 Min Read By Theresa Dold

By 2020, mobile order-ahead is predicted to be a $38 billion industry and may account for 10 percent of total quick service restaurant (QSR) industry sales, according to industry experts. This prediction comes based on the increased level of interaction consumers have had with restaurant technology over the past few years. With mobile beginning to play a key role in how restaurants talk to their customers, owners and operators need to understand how they can help themselves to grow and how they can best utilize the minimal screen real estate of mobile devices to deliver an unparalleled experience to their customers.

For restaurants to stay ahead of the trend in the ever-changing digitally driven world, there are three key elements worth considering to capitalize on the incremental revenue mobile order-ahead can bring in.

Menu LayoutIt goes without saying restaurants have limited menu real estate on a small screen. While short, digestible product names and descriptions are important…