Restaurants with Strong Brand Identities Captivate Gen Z | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Here are the biggest takeaways for how restaurants can engage with Gen Z in ways that create a competitive advantage.

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand. Restaurants should keep menus, hours, and branding consistent across multiple platforms to increase visibility amongst a wider range of customers while avoiding confusion. Then, utilizing social media to…

Andrew Glantz

Andrew Glantz is the Founder & CEO of GiftAMeal, a cause-marketing platform for restaurants that has provided over one million meals to those in need through its novel “food for photos” concept. For each photo shared through GiftAMeal, a meal is donated to a local food bank. An outspoken champion of social entrepreneurship, Glantz began his hunger-fighting venture while still a student at Washington University in St. Louis in 2015. Now with hundreds of partner restaurants across QSR, fast-casual, and full service brands, Glantz and his creation, GiftAMeal, have become recognized as major forces for good by hospitality industry and hunger-relief organizations alike, winning 1st Place at the Global Impact Awards.

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Andrew Glantz