The Three Things Successful Menus Need to Be

Your menu is a lot of things. It’s a marketing tool. It’s a calling card. It’s your brand. Too often menus are not given the respect they rightfully deserve. And that’s sad.

Function and flow should be a major consideration whenever you are designing a menu. 

It’s sad because your menu is more powerful than most realize. It’s the one thing you can almost be sure will be viewed when someone walks in your restaurant. Your menu sets the tone and expectations for the guest experience. In collaboration with your ambience and your team, your menu is pretty much the star and the rest are just supporting players.

Now we can go into a whole dissertation on the elements of menu design and engineering. In the restaurant industry, you’ll see a wide range of menus from the ultra-hip and modern, down to the classic, and even the plain. Menus come in all sizes from standard, to legal, to tabloid. You can do a single page or multiple panels. Lots of options and variables when it comes…