How Instagram Is Changing The Restaurant Industry (Infographic)
1 Min Read By Amica Graber
If you dined at New York’s ultra-hip Momofuko Ko just a few years ago, photography was completely forbidden. But times have changed — and some restaurateurs are already ahead of the curve. Young diners, millennials and Gen-Z in particular, are seeking more from their meal than just a sated appetite. Yelp recently reported that they’ve seen an upward trend in restaurant searches containing the word “Instagram” in the past two years, as diners are actively seeking out culinary experiences that look as good as they taste. “For things to sell these days, it has to be Instagrammable,” Rolan Pongpuntara, co-owner of LA’s Chomp Eatery, told Thrillist. Restaurants are now actively incorporating ‘Instagram Bait’ into every area of their business, from investing in eye-catching decor to providing diners with their very own ‘Instagram kits’ to encourage social sharing. "[Instagram] is basically like free marketing," one restaurant owner told MarketPlace, "if you're…
Sorry, You've Reached Your Article Limit.
Register for free with our site to get unlimited articles.
Already registered? Sign in!