Making a Good Search Impression Through Menu Management

3 Min Read By Lee Zucker

Think about the last time you launched a limited-time offer (LTO) or updated your menus. How did you ensure that new item or menu was updated everywhere it can be found online? Did you update the menu on Google, Yelp, TripAdvisor, Facebook, Allmenus, and Zomato? Or did you just make updates to your website and your third-party delivery providers? 

You might be thinking, “Why would I need to update my menu anywhere beyond my website, if that’s where I want consumers to land when they’re making a decision about my restaurant?” Understanding how search has evolved, and how it works today, will help you to understand.

Unbranded search is driving how customers find where to get their next meal.

It used to be that your website was the centerpiece of the customer’s digital experience. But now, 73 percent of high-intent traffic occurs off your website. Consumers now get most of their information about restaurants on directories, apps, maps, chatbots, voice assistants, search…