According to a Recent Study/Survey … End-of-September 2017 Edition

This edition of MRM's popular "According to ..." research roundup is perfect for the start of fall with the popularity pumpkin and coffee news. 

Successful Digital CampaignsWyng launched the Digital Campaign Index, a real-time scoring system that allows brands to quickly and objectively measure digital campaign performance against other campaigns in their industry by averaging two independent performance indicators -- Engagement Score (ES) and Virality Score (VS). The average score usually falls between 0 - 200. The Wyng team compiled their data and insights to provide customers, brand and agencies with objective, independent reference points for assessing the performance of digital campaigns, plus provide actionable insights to help maximize the success future activities.

 The study found that co-created content (when a consumer and brand create shareable content together -- like a branded SnapChat overlay) scores the highest both virality and engagement wise, out of all forms of…