Location-Based Mobile Advertising: A Guide for Restaurants

A visit to a restaurant almost always means a sale. That’s why driving people into your physical locations is so valuable. Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively.

One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of. 

Location Based Advertising, which allows you to message your target consumers based on hyper local geography. 

Location Based Services, which allows you to tailor your message to events occurring in those hyper local geographic locations including weather, transportation, and vicinity to friends.

By knowing where your consumers are and how they behave, you can tap into their habits and encourage them with offers and messages that relate to their real time location. This type of marketing is highly effective because it is personalized and it…