According to a Recent Study/Survey … End-of-October 2017 Edition

This Halloween edition of MRM's popular "According to ..." research roundup features research from the experts at Upserve on what matters most to diners and courting Millennials and Gen Z.

What Diners WantUpserve did research to clarify what matters most to diners, and surveyed 520 adults from around the US to find out what – aside from food and great service – will bring them back to a restaurant. Turns out diners are a lot more interested in figuring out a way to get Fido onto the patio.

Consumers top asks of restaurants:

Let me bring my dog: 56 percent of respondents said that being family and dog friendly was important or very important in their decision, and 32 percent said it is one of the top three things they consider when deciding to return.

Offer online ordering: 71 percent of respondents said offering takeout or delivery was a factor in their decision-making process.

Support local farms: Sourcing from local products is an important factor to 42 percent of respondents…