MRM News: Why Is Customer Appreciation Important for Franchises?

4 Min Watch By Barbara Castiglia and Kevin Freibott

Customers received the "Roy"al treatment from the team at Roy Rogers in Brick, N.J. during Customer Appreciation Week.  In this MRM News clip, franchisee Ed Abramson, who is also owner/operator of the Roy Rogers location in Pine Beach, N.J., discusses the importance of customer appreciation all year long. 

The restaurant chain, which will celebrate its 50th anniversary in 2018, continues to seek out franchise expansion opportunities.