Digital Marketing Strategies to Boost Visibility and Engagement for Restaurants

When customers choose a restaurant, what is their thought process?

Perhaps it’s, “let’s go to the neighborhood standby, where they know us.” Or they might say, “I’d like to try the new place I just saw my friend post pictures about on Facebook.” Maybe the potential customer is in a new city and does an online search for “best of seafood” or “near me” restaurants, followed by a thorough overview of reviews on Yelp and OpenTable.

According to the National Restaurant Association, 83 percent of adults use smartphones or tablets to look up restaurant locations, directions, and hours and 55 percent of adults read restaurant reviews. That’s why it’s critical for restaurants to have a robust local marketing strategy and can’t ignore the importance of a website with essential information, engaging social content, shareable photos, and leveraging online reviews. 

Here are some key elements for successful restaurant local marketing strategies:

Make it Easy for…