According to a Recent Study/Survey … Midyear 2017 Edition
37 Min Read By MRM Staff
Isn't 2017 just flying by? This midyear edition of Modern Restaurant Management (MRM) magazine's research round-up features news on restaurant lines, food waste, berry lovers, hot dog topping topics and the rise of gastromic tourism.
Line in WaitA survey of U.S. consumers has found that one in ten people have “knowingly jumped ahead in a line for a restaurant or café to avoid a long wait”. The survey was conducted by QikServe.
The survey found, perhaps unsurprisingly, that 93 percent of consumers have left or simply walked past a restaurant due to long lines. But one in twenty respondents to the survey also admitted that they had “lied about having a reservation or used someone else’s name to get into a restaurant to avoid a long wait.”
Two-thirds of respondents felt that they would be more inclined to wait if restaurants provided the ability to order via an app while they waited. A majority also felt that would wait if restaurants provided entertainment while they…
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