Upserve Serves Up Online Ordering and OpenTable Expands Guest Share Feature

7 Min Read By MRM Staff

MRM's Daily Bite features the fast-growing impact of online ordering and personalizing guest experiences through technology as well as how The French Pastry School in Chicago baked day and night making 60,000 cookies that traveled 2,400 miles to provide some sweet relief. Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Upserve Streamlines Online OrderingIn a recent survey of respondents from around the US, Upserve asked 520 consumers what considerations are most important to them when deciding whether or not to return to a restaurant. While, the quality of service was the number one reason, online ordering also came out as a critical factor:

More than half of the respondents (51 percent) said that offering takeout or delivery was important or very important in their consideration 71 percent it was a factor in their decision making process 22 percent of respondents said it was one of the top three things they consideredThis bears out against…