KFC’s Virtual Reality Training and From Bologna to Santa Monica with Fresh Pasta

Start your week off with restaurant industry headlines including KFC's use of virtual reality for employee training, restaurant openings and new foodservice products.

Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

KFC’s VR TrainingHow can a brand with an iconic, but no-longer living founder manage to echo his values in a new training campaign?

The answer is: by using virtual reality.

KFC launched a training experience that bring Colonel Harland Sanders back to emphasize how to do things the “hard way” in preparing its classic recipe. The training game takes cooks through the process of making the company’s chicken, stressing the particular steps of inspection, rinsing, dredging, racking and frying as well as the necessity of the human touch. 

MRM's Barbara Castiglia photobombed by Colonel Harland SandersGeorge Felix, KFC U.S. director of advertising,  told MRM’s Barbara Castiglia the innovative Sanders would have been all for this…