Beyond Menus: Creative QR Code Uses for Restaurants

During the COVID-19 pandemic, QR codes took center stage in the restaurant industry. The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. 

But QR codes offer much more than a pathway to a menu on our phones. Businesses use the 2D barcode in new, exciting ways every day. For example, Pizza Hut used QR codes to turn pizza boxes into an augmented reality game of Pac-Man, while Chili’s promoted the technology at its restaurants to help raise millions of dollars for cancer research. 

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. 

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

Drive traffic to your…