From Consumption to Connection: Restaurant Promotion Trends for 2024 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

At the beginning of the year, we like talking about trends. They seem like anchors for the new year. Trends create frameworks to understand where to start and what to focus on. I want to highlight trends in restaurant promotion for 2024. We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive.

Trend One: Offering Ready-Made Solutions for CustomersIn today’s world, restaurant operators face guest attention deficit. This issue is primarily associated with the overwhelming amount of information that surrounds individuals today, demanding their attention.

To deal with it, restaurants need to offer ready-made solutions for customers. Many guests do not want to analyze and make decisions themselves; they want the restaurant to think about their needs and provide the best solution.

How can you achieve this?

Identify the consumption situations most commonly implemented by guests inthe establishment.

Let’s look…

Mila Holosha

Mila Holosha is the Founder & CEO of Hospitality Marketing Strategies, an international restaurant marketer, and author of “More Than a Restaurant: Turn Customers into Fans.” She is also the Host of The Restaurant Marketing Insights Podcast. For the past 10 years, she has been unleashing the full potential of restaurants and crafting sustainable marketing systems that consistently attract guests, turn them into regulars, and, ultimately, foster the lasting growth and development of establishments.

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Mila Holosha