Emotion-Based Ad Targeting in QSR Environment

5 Min Read By MRM Staff

Artificial Intelligence is not normally associated with emotion, but PMG recently partnered with Wurl to use their AI-powered emotion targeting to align their clients' QSR ads with content that conveyed emotions related to hunger and cravings. The result: PMG found was a 40 percent increase in incremental store visits and 48 percent lift in incremental sales. 

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development - Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers.

What is AI-powered emotional targeting?AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen.

Why emotion? As the biggest screen in the home and largely non-skippable environment, Connected TV offers a huge opportunity for advertisers to build positive attention…