Tech Talk: ‘It’s about taking the walls of a restaurant and turning them into a living, digital wrapper that is infinitely adjustable’

Creating a compelling brand experience for diners is one key element of restaurant success. Incorporating audiovisual experiences that combine sight, sound, content and space with audience measurement and beacon technology that are drawing in more customers to their restaurants.  InfoComm is the global trade association that represents the commercial audiovisual industry. Founded in 1939, the organization has more than 5,000 members and recently welcomed more than 40,000 attendees to its trade show in Orlando. 

In this edition of Tech Talk, InfoComm International  Executive Director and CEO David Labuskes tells Modern Restaurant Management (MRM) magazine what the organization's mission is and how it has evolved since its formation, identifies audiovisual trends and provides advice on creating compelling dining experiences.

What is InfoComm’s mission?

As the global trade association of the commercial audiovisual industry, InfoComm International strives to help make the world…