MRM EXCLUSIVE: Five Seldom-Considered Opportunities to ‘Wow’ Customers

3 Min Read By Paul Goetz

Are you a restaurateur or a Broadway director? If you’re doing your job right, you probably feel like a little of both.

Directors of stage productions have the responsibility of choreographing an audience’s experience from before the curtain rises to the final ovation. Restaurant owners must do likewise, expertly funneling their customers through a rock-solid experience that leaves them giving great reviews, relishing their memories, and, best of all, coming back.

How important is an amazing customer experience to a restaurant? In today’s world of instant social media and extreme competition, it’s everything. Besides, it costs up to 16 times less financially to consistently wow loyal customers than it does to try to get new customers to stick with you and your establishment. Those are serious dollars to keep in mind.

To help you hone your directorial skills, it’s time to take a fresh approach to your role as the head of your restaurant.

 

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