Mobile-First Web Design for Restaurant Menus

I have been a patron of Eppes Essen, a legendary Jewish deli in Livington, N.J. since I was seven years old. So when the delicatessen owner came to us looking for a modern responsive website, one that matched the famed establishment’s reputation and top-notch quality food, my team couldn’t wait to start. And, as a New-Jersey web design company, we were even more excited to work with a local business.

We knew from our own experience how big Eppes Essen’s menu is—each time it takes us a solid 15 minutes to thumb through all the options—so we knew it would be a challenge to communicate all aspects online in a quick, efficient and easily digestible manner. 

In addition to the sheer size of the menu, we accounted for all item variations: Some items required measurements in ounces and pounds, which affected pricing, while others required one or more call-out areas highlighting specials. This could be done through hard coding, using Photoshop, or slapping up the menu as a PDF…