How Restaurant Design Can Influence Guest Loyalty

Humans are emotional creatures above all else. Our emotional responses to external stimuli have a predominant influence on our daily decisions, while our rationale, although an inviolable part of any decision-making process, plays a supporting role.

Interior and exterior restaurant design has become an art form as much as it is science, aimed at creating a trusting and emotional bond between the brand and your target demographic. Reaching beyond the quality of your food and service, which plays a pivotal role, a customer will develop a sense of belonging by coming into contact with the visual identity that resonates with their personality. Restaurant design can have a strong influence on your guests’ loyalty and  you can maximize your potential to reach new pinnacles of success.

Colors Set the StageFirst, you want to elicit a certain emotional response and set the stage for a night of fun and relaxation with a smart and prudent use of colors. Colors are the first emotional trigger…