MRM Visits Morano Gelato’s First Franchise Shop

4 Min Watch By Barbara Castiglia and Kevin Freibott

Morano Gelato recently opened its first franchise in Westfield, NJ., which joins the flagship shop in Hanover, NH and the company-owned shop in Chestnut Hill, MA.

Modern Restaurant Management (MRM) magazine visited the Westfield location and spoke with  founder Morgan Morano and franchisee Maurice Dayan about the franchise landscape.

Morgan Morano

Photos courtesy of Morano GelatoMorano has spent 15 years in the food industry and the past seven years dedicated to the craft of artisan Italian gelato, making it her mission to bring this Italian dessert to the U.S. in its traditional form. Morano has also written "The Art of Making Gelato."

Morano Gelato is seeking owner/operators in cities and towns across the US who have a passion to bring traditional Sicilian artisan gelato, sorbet, granita, Italian espresso, Italian hot chocolate and more to their communities. According to Morano, the stores’ small footprints of 800 to 1,500 square feet provide an opportunity for great real…