12 Stats to Help You Craft a Successful Restaurant Marketing Strategy (Infographic)

Let’s for a moment imagine that we are still in the 90’s. Television commercials, print media, yellow pages, and billboards still dominate the marketing and advertising landscape and are very much in vogue. Newspaper revenues are high, television advertising claims a sizeable chunk of the advertising market, and the internet is still at its nascent stage.

Now let’s snap back to 2017. What do we find? Things have changed dramatically — so much so that print advertising is struggling to survive. Television advertising is falling and online revenue is constantly on the rise. In fact, it has surpassed TV ad revenue and now stands at $184 billion. (source)

Marketing as we knew it has undergone (and continues to undergo) a sea transformation. Although the fundamentals haven’t varied by an appreciable margin and the achievables have more or less remained the same, the approach certainly has evolved.

In this rapidly changing marketing environment, it is the empowered customer who is…