The Impact of Humor in QSR Advertising and the ‘Pestaurant’

7 Min Read By MRM Staff

MRM's Daily Bite features an intriguing study on guest habits, a steakhouse's big anniversary and a popup with an 'insectersting 'twist.   Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Advertising's Impact on QSRA poll from LAVIDGE and Mosaic Multicultural found insightful consumer views about advertising from quick service restaurants such as McDonald’s, Subway, Chipotle, Taco Bell and several others, as well as from casual and fine dining restaurants. Among the key findings of the “2017 Southwest Food Service Marketing Report” are that consumers prefer images of food as well as promotional offerings, and are influenced to make decisions when they see and hear advertising that is humorous.

Additionally, consumers strongly resonated with friendly customer service and ads that included the words “tasty” and “delicious.”

LAVIDGE has compiled results that will put an end to guessing what drives consumer response. This includes…